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I know Its a Honda but I thought you all might like this link to an advert that was sent to me with the e-mail below
Paul
http://www.daboyz.org/honda/
This is truly a creative HONDA commercial for the UK market... There are
no computer graphics or digital tricks in the film.(link above) Everything
you see really happened in real time exactly as you see it. The film took
606 takes. On the first 605 takes, something, usually very minor, didn't
work. They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. The film cost six million dollars and took
three months to complete, including engineering the sequence.
In addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the most
down loaded advertisement in Internet history. Honda executives figure the
ad will soon pay for itself simply ! in "free" viewings (Honda isn't paying
a dime to have you watch this commercial!). When the ad was pitched to
senior executives, they signed off on it immediately without any
hesitation-including the costs. There are six and only six handmade Accords
in the world. To the horror of Honda engineers, the film makers
disassembled two of them to make the film. Everything you see in the film
(aside from the walls, floor, ramp, and complete Honda Accord) are parts
from those two cars. The voice-over is Garrison Keillor. When the ad was
shown to Honda executives, they liked it and commented on how amazing
compute! r graphics have gotten. They fell off their chairs when they found
out it was for real. Oh! And about those funky windshield wipers. On the
new Accords, the windshield wipers have water sensors and are designed to
start doing their thing automatically as soon as they become wet. It looks
a bit weird in the commercial. Just one-second of computer generation is
used to link t! he two halves-when an exhaust pipe rolls across the floor.
At one point t, three tires roll uphill because inside they have been
weighted with bolts and screws. Go to this website and watch the
commercial....you won't believe it!
Paul
http://www.daboyz.org/honda/
This is truly a creative HONDA commercial for the UK market... There are
no computer graphics or digital tricks in the film.(link above) Everything
you see really happened in real time exactly as you see it. The film took
606 takes. On the first 605 takes, something, usually very minor, didn't
work. They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. The film cost six million dollars and took
three months to complete, including engineering the sequence.
In addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the most
down loaded advertisement in Internet history. Honda executives figure the
ad will soon pay for itself simply ! in "free" viewings (Honda isn't paying
a dime to have you watch this commercial!). When the ad was pitched to
senior executives, they signed off on it immediately without any
hesitation-including the costs. There are six and only six handmade Accords
in the world. To the horror of Honda engineers, the film makers
disassembled two of them to make the film. Everything you see in the film
(aside from the walls, floor, ramp, and complete Honda Accord) are parts
from those two cars. The voice-over is Garrison Keillor. When the ad was
shown to Honda executives, they liked it and commented on how amazing
compute! r graphics have gotten. They fell off their chairs when they found
out it was for real. Oh! And about those funky windshield wipers. On the
new Accords, the windshield wipers have water sensors and are designed to
start doing their thing automatically as soon as they become wet. It looks
a bit weird in the commercial. Just one-second of computer generation is
used to link t! he two halves-when an exhaust pipe rolls across the floor.
At one point t, three tires roll uphill because inside they have been
weighted with bolts and screws. Go to this website and watch the
commercial....you won't believe it!
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