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Tesco is moving into the tyre trade, challenging established distributors such as Kwik Fit and Associated Tyre Specialists.
The retailer, known largely for its food and household goods outlets, is teaming up with Blackcircles.com, a tyre specialist company run by former Tesco worker Mike Welch, and is claiming it will offer discounts of up to 40 per cent.
Motorists can place orders on the Tesco Tyres website and then take their car to one of 1,200 affiliated garages to have them fitted, while earning reward points on their Clubcards. Tesco claims it will market "an extensive range of quality tyres" for cars, vans and motorbikes including high performance and 4x4 tyres from all major brands.
The retailer, known largely for its food and household goods outlets, is teaming up with Blackcircles.com, a tyre specialist company run by former Tesco worker Mike Welch, and is claiming it will offer discounts of up to 40 per cent.
Motorists can place orders on the Tesco Tyres website and then take their car to one of 1,200 affiliated garages to have them fitted, while earning reward points on their Clubcards. Tesco claims it will market "an extensive range of quality tyres" for cars, vans and motorbikes including high performance and 4x4 tyres from all major brands.
So much for that 40%....
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